Social: There is an increased awareness of the health risks of products and services offered by telecommunication companies. Their product development strategy has been more successful than the market development. Web. Activate your 30 day free trialto unlock unlimited reading. This market share means that when the UK renegotiates its EU agreements, the companys operational practices are likely to be disrupted or redesigned (Market Inspector 2016). Web. Phone licensing procedures and tax policies also have the potential of influencing Vodafones operations (Gijrath 2017). BusinessEssay. Since 11% of Vodafones revenues come from the UK, Brexit could also affect the companys general performance (Morris 2018). (Please note US, Australian and Asian delegates, as non-EU residents are not liable for VAT). It would be prudent for Vodafone to study its competitors cost structures and develop strategies that allow it to benchmark its cost structures against them. For example, the company could exploit the internal competencies outlined in the SWOT analysis, such as a strong brand image, to produce highly standardized products at a lower cost. 4, no. This role will deliver 500 crore/ annually in 3 years' time. Head of Supply Chain Management, Vodafone Business and Group Services, Liberty Global TSA Contract management and VPC strategy. Strategic Management Process Of The Vodafone Question : Strategic Management Learning Outcomes Covered On successfully completing this module, students should be able to: Conduct an environmental audit of an organisation using appropriate theories and frameworks and critically evaluate the impact of these variables. University of South Africa/Universiteit van Suid-Afrika. 07. However, three main departments are instrumental to its operations marketing department, research, and development (R&D), and licensing (Vodafone 2019). This company is the "world's largest mobile telecommunications company measured by revenues and the world's second-largest measured by subscribers (behind China Mobile), with around 332 million . Share. Vodafones Strategic Management. Strategic planning is very necessary aspect that helps an organization in order to achieve all the targeted goals of a company. "Vodafones Strategic Management." 21-39. Forecasted short-term effects of Brexit on real GDP in the United Kingdom (UK)in 2018-2023. Linklaters has advised Vodafone on its strategic partnership with a consortium of long-term infrastructure investors led by Global Infrastructure Partners (GIP) and KKR. These weaknesses mean that some of the companys customers are not effectively served because of poor service and network reception in some parts of the country. Now customize the name of a clipboard to store your clips. Vodafone summer internship- Branding & Pos Material development, Vodafone-micro environmental factors-marketing. At the same time, these advancements may influence the licensing procedures and patents that the company holds concerning products and services offered in the telecommunications industry. The Strategic Account Manager is responsible for achieving sales quota and assigned account objectives with one of the leading German automotive brands. The report helps to understan d the exact meaning of . Headquartered in London, the company has expanded its global presence to more than a dozen countries. A big issue for companies like Vodafone in the mobile phone market has been how to 4.9/5 Reviews We are excited to announce in early 2023 VodafoneSee this and similar jobs on LinkedIn. STRATEGIC MANAGEMENT PROJECT Monitoring and managing Vodafone's systems, radio access and transmission networks. The strategy would be useful in helping Vodafone to improve its success in the local and global marketplace because it would better enable the firm to respond better to prevailing market conditions in the target markets (Casey 2018). The Threat of Substitute Products (Medium-High): As mentioned in this study, there is a low threat of substitute products in the market. Galpin, T. J. Vodafone also has a weak performance in the fixed network area, which is further compounded by the lack of rural network wireless access (Gijrath 2017). Words. Strategic Management - Vodafone. . Vodafone is pursuing a product development strategy in Africa because the market is unique and there are many opportunities for growth. Such as industry specific laws and regulations covering telecommunications services and general competition (antitrust) laws applicable to all activities. The corporate strategy concerns all parts of the business. This includes Vodafone branding to product branding, roaming and service re-sale. Radio Access Network Engineer | Vodafone Graduates Program. (2019 . How to deal with Brexit risks. VODAFONE'S STRATEGIC AUDIT External Environmental Analysis:PEST ANALYSIS Political factors Vodafone is generally subject to regulations governing the operation of its business activities. 3, pp. They are also aimed at improving the quality of communication services, as can be seen through the companys investments in the expansion of mobile data services and the maximization of shareholder value (CYBAEA 2018). This includes its IoT Fleet Management solution, which enables the delivery of real-time information such as traffic data, vehicle location, fuel consumption, vehicle status and employee work-time. Web. The Vodafone Group provides a full range of mobile telecommunications services, 175-197. Customer value management for Vodafone Romania. It specifies the direction an organization will take to create new competitive advantages with technology, as well as the tactics it will use to achieve these changes. Free access to premium services like Tuneln, Mubi and more. Location:The Speechmark (Blended home working) Salary:Competitive + Vodafone Benefits. Figure 1 below shows the projected negative effects of Brexit on the UK economy. Vodafones operations are often affected by several internal and external factors. Shareholders may not understand why this expense is justifiable. New, breakthrough products are critical to win in this highly competitive The blend of synergy should make sure that the company constantly updates its technological processes to benefit from improved efficiencies, fewer operational errors, and lower production overheads (Taghizadeh et al. Companies that have adopted such strategies have reported increased productivity and profitability (Dimson et al. The Consortium and Vodafone share a joint ambition to accelerate the . subsidiaries operating principally under the brand name 'Vodafone'. The resource-based view is also linked to the creation of competitive advantages because resources allow companies to compete favorable, relative to their peers (Grant 2016). Reliance Jio, Bharti Airtel and Vodafone Idea firm up plans to tap into emerging gaming and e-sports segment All three telcos said that gaming will form a core of their business strategy going forward as they look to drive average revenue per user (ARPU) by engaging more subscribers and increasing user stickiness. Critical tactics for implementing Porter's generic strategies 2006 - Journal of Business Strategy (2010). Views. Click here to review the details. Vodafone first entered the African market in 1998. Instant access to millions of ebooks, audiobooks, magazines, podcasts and more. The growing number of aging people in developed countries is also likely to affect customer purchasing behaviors and consumer preferences by influencing how receptive people would be to new products and services in the market. 32, vol. NerdyTom, 18 June 2022, nerdytom.com/vodafones-strategic-management/. 1, pp. (2014). CBI 2018, How businesses are preparing for Brexit. Strategic issue management. differentiate. Email. Changing demographic patterns and the improvement of economic conditions among some of these countries adds to the importance of undertaking more comprehensive market research to establish which economies are better tuned to receive the new products and services. 5213. A firm can be able to identify the primary and secondary activities that add value to its final product by conducting a value chain analysis. 26, no. 1, pp. de 2020 - jan. de 20221 ano 11 meses. Vodafone 2017, Vodafone full annual report. Download This Document. At the same time, there is a lack of substitute products in the larger telecommunications industry because the services provided by major firms are difficult to replicate (Badran 2017). The potential of market saturation in Europe and Asia poses a threat to Vodafones operations because it makes it difficult for the company to maintain a growth forecast. Competitors may also steal some of Vodafones ideas before they get to the market2. Lisbon, Portugal. While hundreds of product concepts were tested, there was no standardised Commercial and Digital Sales Director, Vodafone Business. Vodafone has reported tremendous success in the UK telecommunications market. Legal: The legal environment of the UK dictates the performance of companies in this market. Morris, I 2018. ensure that the voice of the customer was integrated into the way products were Save Share on Facebook Share on Twitter Share on LinkedIn Share on Whatsapp Share on Mail Copy Link. The SlideShare family just got bigger. STRATEGIC MANAGEMENT ON VODAFONE 1 of 39 STRATEGIC MANAGEMENT ON VODAFONE Aug. 16, 2015 1 like 14,779 views Download Now Download to read offline Business STRATEGIC MANAGEMENT ON VODAFONE BY ANJALI MODI Anjali Modi Follow Advertisement Recommended Final presentation vineetnarang Vodafone rishabhshuklag Vodafone KPIs Low Carbon Jargon Vodafone I am flexible, collaborative and highly versatile, having worked throughout my career as a consultant and . Share. The company seeks to distinguish itself from other industry players by focusing on sustainability and environment-friendly initiatives. This includes Vodafone branding to product branding, roaming and service re-sale. The increased use of video conferencing facilities, especially in the corporate sector, is also likely to influence the competitive environment of telecommunication companies by causing a decline in their market shares (Srensen 2018). ANALYSIS OF STRATEGIC HUMAN RESOURCE MANAGEMENT IN VODAFONE Introduction Strategic Human Resource Management is a modern day business concept that has been now been widely used the organization; the crux of the concept is that all the human resource activities of the companies should be aligned with the organizational corporate objectives. Awesome customer and stakeholder relationship management skills. to customer needs. company does business by having a profound effect on the way it perceives and reacts The company seeks to distinguish itself from other industry players by focusing on sustainability and environment-friendly initiatives. Market Inspector 2016, Impact of Brexit on businesses in the UK. Vodafone-micro environmental factors-marketing, Organisational Structural Change in Vodafone, written analysis on coca cola advertisment, Marketing management project surf excel. STRATEGIC MANAGEMENT PROJECT In addition, highly Now customize the name of a clipboard to store your clips. June 18, 2022. https://nerdytom.com/vodafones-strategic-management/. Collectively, these factors show that there is medium bargaining power of suppliers. The lack of consistency made it impossible to consolidate risk data across the organization. Abteilungsleiterin / Head of Business Partnering bei Vodafone. This paper will analyze Vodafones performance using some of these management tools. This requires them to conduct an environmental analysis before the strategic implementation and finally engage in strategic control. We're not just dedicated to making technology work for your business, we're committed to helping you explore the digital market, identify opportunities, and then position your organisation for success. NerdyTom. Bridging the Gap Between Data Science & Engineer: Building High-Performance T How to Master Difficult Conversations at Work Leaders Guide, Be A Great Product Leader (Amplify, Oct 2019), Trillion Dollar Coach Book (Bill Campbell). Taghizadeh, SK, Rahman, SA, Halim, HA & Ahmad, NH 2017, Dwelling into service innovation management practices: a comparison between telecommunication industry in Malaysia and Bangladesh, Global Business Review, vol. Major telecommunication companies also outsource some of their networks from overseas markets, thereby reducing the bargaining power of suppliers. Tap here to review the details. Web. v Proven ability to function . Lastly, to avoid the negative impact of Brexit on the companys new product development strategy, Vodafone should conduct a feasibility study to evaluate how its competitors would be affected by the same uncertainty. There is a high level of industry rivalry among telecommunication companies in the UK (FRANZCOM 2018). Collectively, these trends are likely to shape the future strategies of companies, which operate in the telecommunications industry. A resource-based view will also help to evaluate how well the company is prepared to manage the Brexit challenge. VODAFONE Strategic Management BSM999 fQUESTION 1 Fixed Line Telephone Potential Entrants Suppliers Competitive Rivalry Buyers Substitutes 2 fMobile Telephone Potential Entrants Suppliers Competitive Rivalry Buyers Substitutes 3 fTelevision Potential Entrants Suppliers Competitive Rivalry Buyers Substitutes 4 fBroadband Potential Entrants Suppliers Its growth has also helped to provide employment opportunities to thousands of people around the world. We've encountered a problem, please try again. Fadl, 2021. Feb 2021. Vodafone Group PLC 2014, Operations. This trend could affect Vodafone because it would lead to a reduction in customer spending, thereby negatively affecting the companys sales. Hours:Full time (37.5 hours per week - Mon to Fri) Vodafone UK's blended working approach means you'll come to your contracted hub location office as and when needed to get things done for your role and for tasks that require it . Weve updated our privacy policy so that we are compliant with changing global privacy regulations and to provide you with insight into the limited ways in which we use your data. At the same time, e-mail, social networking sites, and VOIP services, such as Skype, Yahoo Messenger, and Google Talk have the potential to offer substitute products that could similarly decrease the market shares of telecommunication firms. By GBR Editorial Team / December 16, 2021 February 9, 2022. 35. Srensen, IE 2018, Content in context: the impact of mobile media on the British TV industry, Convergence, vol. NOT RATED. Justin leads Vodafone Business Platforms and Solutions, the team responsible for its technology strategy, including all aspects of product development and customer solutions, from design to delivery. It is partly caused by the low level of differentiation among the main service providers. The current legal environment in the telecommunications sector is designed to stimulate competition and fair practice policies among players in the market. By whitelisting SlideShare on your ad-blocker, you are supporting our community of content creators. NerdyTom. Lastly, the companys marketing strategy places the customer at the center of all plans. 17. Director, Market Development & Channel Activation. County Dublin, Ireland. Added on - 18 Feb 2021. Vodafone Companys Global Strategy and Mission, custom Vodafone Companys Global Strategy and Mission, The Coach Company's Strategic Management Analysis, External and Internal Analysis Tools in Strategic Management, Strategic Thinking, Leadership, Innovations, Nokia Companys Strategic Market Management, Strategic Planning: Traditional and Contemporary Approaches, Profit Maximization in Company Performance Assessment, Crunchy Bites Company: International Business Plan, Computer Sales Business Concept Strategic Management Plan, Productivity: the route to Brexit success, Porters Five Forces Model Industry Analysis. In other words, it generates between 5 and 6 billion pounds in revenue, yearly to support its growth. The firms European operations are also likely to be affected by the uncertainty because they could cause changes in taxation policies and human resources practices. Vodafone is an innovative company which is also known for its excellent marketing. Jorge Bento leads on our recently launched global Digital Asset Broker platform. Save Share on Facebook Share on Twitter Share on LinkedIn Share on Whatsapp Share on Mail Copy Link. Lastly, rapidly changing technology may also influence the potential for new entrants to have an impact on the market (de Reuver, Srensen & Basole 2018). 2.2.1 Firm infrastructure. Turnover for year Mike Palladino: Proactive Networking: Exploration, Unexpected Surprises and T Hickson Chen - A Visionary and Determined Leader.pdf, Custom Ecommerce Development | Plug-ins & Extensions | Chetu, Law of Attraction_ Manifest the Health, Wealth, Love & Life of Your Dreams.pdf, Business Card Design NZ: Helps to Seal your Business Deal, Heat Shrink Termination Kits Suppliers.ppt. Mumbai. Pages. Vodafone can target the niche market to apply focus strategy. Web. Badran, A 2017, Revisiting regulatory independence: the relationship between the formal and de-facto independence of the Egyptian telecoms regulator, Public Policy and Administration, vol. Trusted by 2+ million users, 1000+ happy students everyday. PESTLE analysis of Vodafone. Vodafones operations span across different service areas. Activate your 30 day free trialto continue reading. At the same time, the company should adopt the new product development and cost-leadership strategies to navigate the regulatory and operational challenges caused by Brexit. The company has pursued this strategy with relative success in its overseas markets. SUBMITTED BY June 18, 2022. https://nerdytom.com/vodafones-strategic-management/. 124-135. Strategic management process is the tool used by managers of a company for delivering better performance. Vodafone Strategic_management. Based on its negative economic impact, Brexit could also affect peoples purchasing power. These managers have to consider internal aspects, which give the organization leverage against its competitors. Vodafone Company's Global Strategy and Mission. AI and Machine Learning Demystified by Carol Smith at Midwest UX 2017, Pew Research Center's Internet & American Life Project, Harry Surden - Artificial Intelligence and Law Overview, influencer_marketing_benchmark_report_2021.pdf, The Scope & Challenges of Internationa Marketing, Artificial intiligance in digital marketing.pdf, Marketing_Management_StudyMaterial_19-09-2022_1663587655.pdf, Social Media Marketing Updates - October 2022, Episode 224 Snippets: Kyle Sheldon of Name & Number , No public clipboards found for this slide. Web. Vodafone Egypt -strategic management analysis. The role requires detailed knowledge of Optical, IP . Send job. Location: London (Blended home working) Salary: Competitive + Vodafone Benefits. This recommendation comes from current efforts by the company to improve its operational performance through the improvement of its operational efficiency (Vodafone Group PLC 2014). Instant access to millions of ebooks, audiobooks, magazines, podcasts and more. she is a Senior Executive with more than eighteen years of experience in commercial, finance, strategic planning, and commercial pricing in Telecom and . Vodafone Company's Strategic Analysis. November 1, 2022. https://business-essay.com/vodafone-companys-global-strategy-and-mission/. Erik leads the Internet of Things (IoT) for Vodafone Business where he is responsible for its growth, business strategy and products and performance at a global level, including Vodafone Automotive. The use of alternative telecommunication platforms, such as Skype, teleconferencing, and Whatsapp also poses a threat to the companys operations by increasing the risk of proliferation of substitute products. Vodafone's current business strategy is to grow through geographic expansion, acquisition of new customers, retention of existing customers and increasing usage through innovations in technology.This is proving a very successful strategy, as is evident from Vodafone's UK success. The uncertainty in the regulatory climate, which has been occasioned by Brexit also poses a threat to the companys operations by making it difficult to develop effective plans under such conditions. The external environment will be assessed using two tools: Porters five forces and PESTLE analyses, as described by Johnson et al. Porter describes four Generic Competitive Strategies. The company has succeeded in creating this image, especially in Africa where it is involved in various charitable projects. Cookies Policy. Kampf, C 2018, Connecting corporate and consumer social responsibility through social media activism, Social Media and Society, vol. In line with this view, the five key forces that will be reviewed are consumer bargaining power, supplier bargaining power, threats of substitutes, threats of new entrants, and industry rivalry. To acquire faster growth the company is focusing on customer engagement and digitization. This has meant a pronounced lack of competitive differentiation. Baker, M. J. 002_vodafone_strategic_management.doc. Its past success is also attributed to its corporate strategy, which is pegged on capital discipline. 277292. The Consumer Fixed business is central to Vodafone UK strategy to be the UKs #1 converged operator. Ready?. For example, there are high license fees required upfront before a new entrant can be allowed to operate in the market. Johnson, G., Scholes, K., Whittington, R, Legal and Ethical Issues in the Work Environment, The Impact of Organizational Change on Business, Ghada Marketing in Qatar Food Environment, International Strategies in Company Websites, Overview of the Management Practices of DHL, Competitive Structure in the Airline Industry, Exchange Rate of Chinese, Indian, US Currency, Financial Translation and Reporting Issues, Click the button, and we will write you a, Change Implementation and Management Plan in Company, Cross Culture and Cultural Intelligence for Staff Development. Strategic management vodafone report will provide the external and internal analysis of Vodafone telecommunication organization of UK by using the PEST, SWOT and Porter's five force analysis. Purchase the answer to view it. 1, pp. Eventually, the success of the companys strategies can only be measured by their ability to achieve the major goal of making profit. Vodafone Strategic_management. Hackshaw-McGeagh, L, Jamie, K, Beynon, R & ONeill, R 2018, Health behaviours of young mothers: implications for health promotion and cancer prevention, Health Education Journal, vol. hi hi strategic management assignment vodafone introduction strategic management refers to analysis of market and resources that organization requires for Once the fundamentals such as mission and vision statements, are drawn, those processes that follow "undergo analysis, choice, implementation and . The company has expanded into the African market which has a huge potential market for telecommunication products1. be based on understanding customers. Description. 1. 28-42. Political: The governments effects on laws and regulations governing the UK have a significant impact on Vodafones operations. Added on - 29 Dec 2020. The product development strategy chosen as their business strategy requires massive investment in research. November 1, 2022. https://business-essay.com/vodafone-companys-global-strategy-and-mission/. sector. FRANZCOM 2018, Orange and T-Mobile UK merge to crush O2 and Vodafone. Even more significantly, it changed the way the We refine and evolve our customer experience strategy based on the current and future needs of our customers, striving to deliver a personalised omni-channel digital experience, and to promote inclusion and generate loyalty to our brand. The threat of substitute products is further counterbalanced by the fact that few companies in the UK offer 3G and 4G card services. For example, some of them will be strongly impacted by the restriction of labor movements among European countries, while others will be impacted by an increase in operating costs (CBI 2018). Vodafone anchors CityFibre nationwide network for UK full-fibre leadership By: Joe O'Halloran CityFibre expands strategic alliance with Bechtel to support fibre roll-out acceleration In other words, Vodafone always strives to pursue business plans that promote customer needs (Vodafone 2019). 24, no. Such a record of success highlights the potential that Vodafone could exploit through new product investments in new and emerging markets. Jan 2021 - Mar 20213 months. Potential System (DPS). Internet of Things Director, Vodafone Business. Therefore, it could leverage its economies of scale and provide customers with goods and services at a lower cost than its competitors do. Its globalization strategy is also a key part of its overall corporate strategy (Vodafone Group PLC 2014). Send us an enquiry and one of our sales specialists will call you back, Protecting your digital and physical workplace. 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